Traditional forms of mass media are declining in effectiveness and retail is emerging as the new media powerhouse the most effective and targeted way to connect with consumers.
Keywords: RTC,RTC Industries,POP,merchandising,purchase,sales,retail,traditional,forms,media,declining,effectiveness,retail,emerging,powerhouse,effective,targeted,connect,consumers,opportunities,challenges,complex,marketers,looking,strategic,partners,knowledge,experience,capabilities,reach,their,potential