Alan J. Zell, Ambassador of Selling,
Alan J. Zell, Ambassador Of Selling, has become nationally recognized for his expertise in advising businesses, services, educational, governmental, and organizational entities. Clients seeking his services represent a wide spectrum; including accountants, investors, educators, chambers of commerce, retailers, wholesalers, manufacturers, associations, and non-profit organizations.
Keywords: selling, sales training, sales, sales consultant, web site critique, consulting, management consulting, selling seminars, selling workshops, trade show consulting, sales training, giftware services, giftware consulting, arts & crafts programs, arts & crafts, ambassador of selling, Politicians, Bureaucrats, Chiefs of Police,
Doctors, Lawyers, Merchant Chiefs, Customers, Managers, Business Owners,
Buyers, Employees, Office Suppliers, Boys & Girls, Men & Women, Husbands, Wives, & Their Children, Inventors, Artists, Composers, Singers, Writers, Editors, Publishers, Readers,
Students, Teachers, Athletes, Coaches
Interview Q&A
How long have you been in business?
I started Attitudes for Selling in 1983 after 25 years working in our family's jewelry & giftware store. The basis of my approach to selling was to take the techniques or theories (although my father, uncles, mentors did not know what they were doing were theories, used that I found could be transferred to all types of business.
What is your primary product or service?
The primary service is done by consulting, doing in-house workshops/seminars, as a presenter for groups and organizations that were interested being better at getting better.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
The idea of "sellingselling to those who have never been taught how to sell, especially those whose job description did not include selling, nor did they want to be accused of being in-sales, started with hiring salespeople who had never been in sales yet they had other skills an knowledge that would fit the culture of our store. My task was to take the onus off their being in-sales by creating an environment they needed to work in.
How do you differentiate yourself from other businesses in your category and area?
As above, besides selling selling, it was showing both management and employees that all communications were forms of selling -- seeing that selling is, in reality, asking others to do what one wants them to do. Both management and employees are buyers what the others want being done.
The technique is called "3rd-Party Selling" which helps one's customers sell (get confirmation or justification) what is under consideration. This technique, which my father and uncles used instinctively, is the most underused selling technique available in today's business world.
How many locations do you have and do you have plans to expand?
While my business office is in my home, clients do not come to my office. All my consulting is done by phone, eMail or at their business or if local, at a mutually convenient location. My workshops/seminars are done at my client's location or, in the cases where someone is hosting a program, at wherever location they choose.
Provide detailed directions to your location
I live in Portland, Oregon USA. In my 30 years of business I have worked with a variety of types of business throughout the US and a few times in the UK and Canada.
What type of payments do you accept?
Visa, MasterCard, Am Ex via Pay Pal or by check/money order.
Which areas do you service?
It is said, "put Alan in front of a mirror and he speaks to any group of one or more." Certainly, the bulk of my business has been in the Portland, OR, USA area but, I have done workshops/seminars/consulting in 25 or our 50 states plus a few outside the US.
Who owns your company or runs daily operations?
I am the owner of my business and run the daily operations. Often I call on other counselors who have knowledge and skills that I do not have or, as it often happens, I am called on by other consultants who need my knowledge and experience for their clients
What are your hours of operation?
While I could say it's 24/7 but that would when prospective, current, past clients can contact me by eMail or phone. Work done in my office is usually between 9 am to 5 pm Pacific Time. Work outside my office is done as when my clients can schedule me in.
What is the best compliment anyone can give you?
I don't know if any one of many is BEST but they all share a Thank You and add what they've taken from my working with them and they have been able to put to use to help them help their customers/clients.
What is your favorite quote or Bible verse?
My favorite quotes are from Daniel Defoe's book, 'The Complete English Tradesman."
"It is debated much among men of business, whether trade is at this time in a prosperous and thriving condition, or in a languishing and declining state; or, in a word, whether we are going backwards or forward. I shall not meddle with that debate here, having no occasion to take up the little space allowed me in anything remote from my design. But I will propose it as I really believe it to be: namely, that we are rather in a state of balance between the extremes; I hope we are not much declined, and I fear we are not much advanced. But I must add, that if we do not immediately set about some new methods for altering this depending condition, we shall soon decline; and on the contrary, if we should exert ourselves, we have before us infinite advantages of improving our commerce, and that to a great degree. This is stating it to its meanest understanding; there is no mystery at all in the thing; if you will apply, you will rise; if you will remain indolent and inactive, you will sink and starve."